IMPACT OF ADVERTISING APPEALS ON IMPULSIVE PURCHASING FOR CONSUMER DURABLES IN WESTERN PROVINCE IN SRI LANKA. CURRENT ISSUES OF BUSINESS AND LAW, [S. l.], n. 2 (7), p. 20–27, 2026. Disponível em: https://www.cibljournal.com/index.php/cibl/article/view/3. Acesso em: 18 apr. 2026.