POSSIBILITIES FOR INCREASING AUDIENCE OFTHE VIRTUAL REALITY EVENT “TRAIL OF ANGELS” IN KLAIPĖDA

Abstract

This article focuses on the audience branering of “Trail of Angels”, a virtual reality (VR) experience event in Lithuania, that started on 29 August 2018. The virtual reality event “Trail of Angels” uses VR glasses, that help travel through 60 different paintings of the famous Lithuanian artist Mikalojus Konstantinas Čiurlionis (“The Altar“, “Serenity“, “The Sun“, “Eternity“ and etc.). Participants can rotate 360° while in the VR environment, which means they are able to swivel in the chair and see the whole space. The “Trail of Angels“ has won three prestigious awards (in 2018-2020). Currently this VR event offers its services in six cities: Vilnius, Kaunas, Alytus, Šiauliai, Druskininkai, Klaipėda (AngelųTakais.lt). Using written surveys and descriptive the article analyzes the possibilities for increasing the audience of this event in Klaipėda city, because unlike other major Lithuanian cities, participation in Klaipėda is the most uneven. The quantitative research obtained results show that it is influenced by a restrained audience of Klaipėda city, a lower level of involvement, limited availability of information channels.